1. Company Development History |
Mondelez International, Inc. has a rich and varied history that spans nearly a century. Here’s a detailed look at its development: |
Early Years and Formation |
1923: The company was originally founded as National Dairy Products Corporation by Thomas H. McInnerney. It was created through the merger of several dairy companies. |
1924-1930s: The company grew rapidly through acquisitions, becoming one of the largest dairy companies in the United States. Key acquisitions included Kraft-Phenix Cheese Corporation in 1930. |
Expansion and Diversification |
1969: The company changed its name to Kraftco Corporation to reflect its diversified product range beyond dairy. |
1976: The name was changed again to Kraft, Inc. |
1988: Kraft was acquired by Philip Morris Companies Inc., which later became Altria Group. This acquisition led to further expansion and diversification. |
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Kraft Foods Era |
2000: Kraft Foods was spun off from Altria Group as a separate public company. |
2007: Kraft Foods acquired the biscuit division of Groupe Danone, adding popular brands like LU and Prince to its portfolio. |
2010: Kraft Foods acquired Cadbury, significantly expanding its presence in the confectionery market. |
Formation of Mondelez International |
2012: Kraft Foods split into two companies: Kraft Foods Group, which focused on North American grocery products, and Mondelez International, which focused on global snacks and confectionery. |
2015: Mondelez International acquired a significant stake in Keurig Green Mountain, a leading coffee company. |
2018: The company continued to expand its snack portfolio by acquiring Tate’s Bake Shop, a premium cookie brand. |
Recent Developments |
2020s: Mondelez has focused on sustainability, responsible sourcing, and digital transformation. The company has made significant investments in technology to enhance supply chain transparency and consumer engagement. |
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2. Product Portfolio |
Mondelez International boasts a diverse range of products across various categories. Here’s a detailed look at some of their key products: |
Biscuits |
Oreo: Launched in 1912, Oreo is one of the world’s best-selling cookies. It comes in various flavors and formats, including Double Stuf, Thins, and seasonal varieties. |
LU: A leading European biscuit brand known for its Petit Beurre and Prince biscuits. |
Ritz: A popular brand of crackers known for its buttery taste and versatility. |
Chocolate |
Cadbury: Founded in 1824, Cadbury is a leading chocolate brand with products like Dairy Milk, Creme Egg, and Flake. |
Milka: A European chocolate brand known for its distinctive purple packaging and Alpine milk chocolate. |
Toblerone: Famous for its triangular shape and honey-almond nougat, Toblerone is a Swiss chocolate brand with a rich heritage. |
Gum and Candy |
Trident: A leading sugar-free gum brand available in various flavors. |
Halls: A popular brand of mentholated cough drops and candies. |
Sour Patch Kids: A well-known brand of sour gummy candies. |
Powdered Beverages |
Tang: A fruit-flavored drink mix that gained popularity during the 1960s space program. |
Clight: A low-calorie powdered beverage brand available in Latin America. |
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3. Importance of Implementing the GS1 Sunrise 2027 Plan |
The GS1 Sunrise 2027 plan is vital for Mondelez International for several reasons: |
Enhancing Product Traceability |
Supply Chain Transparency: 2D barcodes enable Mondelez to track products throughout the supply chain, from production to the point of sale. This ensures that products are sourced, manufactured, and distributed responsibly. |
Recall Readiness: In the event of a product recall, 2D barcodes allow for quick and accurate identification of affected products, minimizing risk to consumers. |
Improving Consumer Engagement |
Detailed Product Information: Consumers can access comprehensive information about ingredients, allergens, and sourcing by scanning 2D barcodes. This transparency builds consumer trust and loyalty. |
Interactive Content: 2D barcodes can link to promotional offers, recipes, and other engaging content, enhancing the consumer experience. |
Supporting Sustainability |
Ethical Sourcing: The plan aligns with Mondelez’s commitment to responsible sourcing by providing transparency about the origins of ingredients. |
Waste Reduction: Improved inventory management through 2D barcodes helps reduce waste and optimize resource use. |
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4. Detailed Steps for Implementation |
Implementing the GS1 Sunrise 2027 plan involves several detailed steps: |
Assessment and Planning |
Current System Evaluation: Assess existing barcode systems and identify gaps in technology and data management. |
Strategic Planning: Develop a comprehensive plan for transitioning to 2D barcodes, including timelines, resource allocation, and stakeholder engagement. |
Technology Upgrade |
POS System Upgrade: Upgrade point-of-sale systems and scanners to read 2D barcodes. This may involve hardware and software updates. |
Data Integration: Ensure that all relevant product information is accurately encoded in the 2D barcodes. This includes ingredients, allergens, sourcing details, and more. |
Testing and Validation |
Pilot Testing: Conduct pilot tests in select markets to ensure the new system works seamlessly. Gather feedback and make necessary adjustments. |
Validation: Validate the accuracy and reliability of the 2D barcodes through rigorous testing. |
Training and Support |
Staff Training: Train employees on the new system, including how to generate, scan, and interpret 2D barcodes. |
Retailer Support: Provide support to retailers to ensure they can effectively use the new barcodes. This may include training sessions, user manuals, and technical assistance. |
Consumer Communication |
Awareness Campaigns: Inform consumers about the new barcodes and how to use them. Highlight the benefits, such as access to detailed product information and interactive content. |
Feedback Mechanisms: Establish channels for consumers to provide feedback on their experience with the new barcodes. |
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5. Challenges Encountered |
Mondelez International has faced several challenges in implementing the GS1 Sunrise 2027 plan: |
Technology Integration |
System Compatibility: Ensuring that new 2D barcode systems are compatible with existing POS systems and supply chain management software. |
Data Accuracy: Maintaining accurate and up-to-date product information in the 2D barcodes. |
Data Management |
Comprehensive Data Integration: Integrating detailed product information, including ingredients, allergens, and sourcing, into the 2D barcodes. |
Data Security: Ensuring that sensitive information is securely managed and protected. |
Consumer Awareness |
Education: Educating consumers about the benefits and usage of 2D barcodes. This involves clear communication and user-friendly instructions. |
Adoption: Encouraging consumers to adopt the new technology and use it regularly. |
Supply Chain Coordination |
Supplier Engagement: Coordinating with suppliers to ensure they can provide the necessary data for 2D barcodes. |
Retailer Collaboration: Working closely with retailers to ensure a smooth transition and effective use of the new barcodes. |
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6. Results Achieved So Far |
Mondelez International has achieved several positive outcomes from implementing the GS1 Sunrise 2027 plan: |
Improved Product Traceability |
Enhanced Tracking: The integration of 2D barcodes has improved the ability to track products throughout the supply chain, ensuring responsible sourcing and manufacturing practices. |
Recall Efficiency: In the event of a product recall, the company can quickly and accurately identify affected products, minimizing risk to consumers. |
Better Inventory Management |
Reduced Waste: Improved inventory management through 2D barcodes has helped reduce waste and optimize resource use. |
Efficiency Gains: Streamlined processes and better data accuracy have led to efficiency gains in supply chain operations. |
Increased Consumer Engagement |
Transparency: Consumers can access detailed product information, building trust and loyalty. |
Interactive Experiences: 2D barcodes provide access to interactive content, such as promotional offers and recipes, enhancing the consumer experience. |
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7. Real Case Studies |
Here are five real case studies of Mondelez International’s implementation of the GS1 Sunrise 2027 plan: |
1. Oreo |
Implementation: 2D barcodes were integrated into Oreo packaging, providing consumers with detailed information about ingredients, allergens, and sourcing. |
Outcome: Increased consumer trust and engagement, with many consumers appreciating the transparency and access to additional content like recipes. |
2. Cadbury |
Implementation: Cadbury products now feature 2D barcodes that improve product traceability and recall readiness. |
Outcome: Enhanced consumer safety and trust, with quicker and more efficient recall processes. |
3. Toblerone |
Implementation: Toblerone’s 2D barcodes provide information about the sustainability practices behind its sourcing. |
Outcome: Positive consumer response to the brand’s commitment to ethical sourcing and sustainability. |
4. Ritz |
Implementation: Ritz crackers now have 2D barcodes that streamline inventory management and reduce waste. |
Outcome: Improved efficiency in supply chain operations and reduced environmental impact. |
cs@easiersoft.com