GS1 Digital Link is a standardized method for encoding identifiers such as GS1 GTINs, GLNs and SSCCs. |
Its main functions include: |
1. Multi-channel flexibility - The same code can be linked to different experiences that are optimized for the context, such as a different experience when selling at a retail point of sale than on e-commerce. |
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2. Enhanced traceability – Products can be digitally identified and tracked down the supply chain to the individual item level. |
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3. Transparency - Easily access required details such as ingredients, sourcing and manufacturing. |
4. Seamless compliance - Required data such as expiration dates and nutritional facts can be shared digitally via code. |
5. Consumer Experience - Scanning codes can drive opportunities for promotions, reviews, brand loyalty programs, and more. |
6. Extended product experience - Provide additional content such as demos, how-to videos and recipes. |
7. Improved business insights - Gain additional data on product usage and lifecycle analysis. |
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GS1 Digital Link provides each product with a unique digital identity, laying the foundation for an IoT environment where smart products become the norm. This has huge implications in packaged goods, retail, healthcare and other industries. |
GS1 Digital Link enhances product traceability through: |
1. Product batch identification: It allows identification of specific product batches, even down to the level of individual serialized products. 2. Supply chain monitoring: Products can be digitally identified and tracked throughout the supply chain. 3. Data richness: attributes such as product weight, size, and expiration date. 4. Dynamic information updates: Brand owners can continuously update digital content without changing the QR code on product packaging. 5. Utilization of global standards: This is an open global standard. |
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Overall, GS1 Digital Link provides products with a unique digital identity, which lays the foundation for an IoT environment. |
cs@easiersoft.com